浅析网络时代分销渠道的有效管理与创新策略目录摘要...............................................................................................................................................................IIIAbstract.........................................................................................................................................................IV引言................................................................................................................................................................11分销渠道的基本理论..................................................................................................................................21.1分销渠道的涵义...............................................................................................................................21.2分销渠道的职能...............................................................................................................................21.3分销渠道的作用...............................................................................................................................32网络环境下分销渠道设计..........................................................................................................................42.1改变分销渠道的结构.......................................................................................................................42.1.1增加分销渠道........................................................................................................................42.1.2实现双赢局面........................................................................................................................42.1.3实现精细化营销....................................................................................................................42.2网络环境下分销渠道设计的限制因素...........................................................................................52.2.1目标消费者的愿望................................................................................................................52.2.2产品特性................................................................................................................................52.2.3品牌知名度............................................................................................................................62.3网络环境下分销渠道设计的原则...................................................................................................62.3.1便利目标消费者原则............................................................................................................62.3.2信息化原则............................................................................................................................62.3.3不断创新原则........................................................................................................................72.3.4渠道成本效益原则................................................................................................................72.4网络环境下的分销渠道设计...........................................................................................................72.4.1确定分销目标........................................................................................................................72.4.2明确分销任务...
