摘要时代飞速发展，慢慢的出现了信息时代，伴随信息时代的发展，互联网的广泛应用，电子产品贯穿了人们的生活。同时开启了线上销售模式，人们也不再只在实体店购买。中国的电商由此蓬勃发展，催生了中国电子商务新商机。同时诞生了许多互联网企业电商，其中阿里巴巴和京东已经占据了中国绝大部分电商市场份额，同时他们开始走入中高端市场，虽然处于龙头的中高端品牌已经吸引了许多顾客群体，但处于末端的品牌对于获的更多客户流量也越来越困难，为了获取客户平台所需投入的成本也相对增加。在这种情况下，电商销售市场也越来越饱和，传统电商收获逐渐缩减，征求顾客流量则需要花费更多，所以迫切需要找到新的低成本电商销售平台。在这种条件下，以社交拼团为核心的拼多多出现在了世人面前。拼多多充分发挥了电子商务社会化这种新型方式的优势，凭借微信宣传的巨大流量把握机会，快速获得了大量三四线城镇潜在的消费者流量，以令人瞩目的增长速度发展成为中国第二大电子商务零售平台，市值仅次于电商巨头阿里巴巴。因此，本文对拼多多盈利模式进行研究，分析其优劣之处。从财务角度分析拼多多盈利模式的特点。通过分析拼多多的财务数据，研究拼多多光鲜亮丽的业绩背后可能存在的问题，并结合问题提出几条建议。关键词：盈利模式；拼多多；社交电商；大数据ABSTRACTWiththeadventoftheinformationage,theInternethasbeenwidelyused,andelectronicproductscanbeseeneverywhere.Consumersnolongeronlychooseofflinestorestobuygoods,andonlineself-operatedstoresalsoprovidegreatconvenienceforconsumers.Asaresult,China'se-commercehasdevelopedrapidly,contributingtonewbusinessopportunitiesfore-commerce.Inrecentyears,AlibabaandJD.comhaveoccupiedmostofthee-commercemarketshareandbegantogotothemid-to-high-endmarket.Theleadinghigh-endbrandshavegatheredmoreandmorecustomergroups,whileitisincreasinglydifficultformerchantsandbrandsattheendtoobtainbrandsattheendtoobtaincustomers,sothetrafficcostofe-commerceplatformshasincreased.Atthesametime,theonlineshoppingretailconsumptionmarkettendstobesaturated,thetraditionale-commerceonlinedividendisshrinkingdaybyday,andthecostofcustomeracquisitionisgraduallyrising.Thereisanurgentneedtofindanewlow-costandlow-thresholde-commercesalesplatform.Inthiscontext,Pinduoduo,withsocialgroupsasthecore,wasborn.Makefulluseofthenewmodelofsociale-commerce,relyonWeChat'shugesocialtraffic,seizemarketopportunities,quicklyattractalargenumberofpotentialconsumersandmerchantresourcesinlow-tiertowns,anddevelopintothesecondlargeste-commerceretailplatforminChinaatanalarmingrate,secondonlytoe-commercegiantAlibaba.Therefore,wewillstudytheprofitmodelofPinduoduoandanalyzeitsadvantagesanddisadvantages.AnalyzethecharacteristicsofPinduoduo'sprofitmodelfromafinancialperspective.ByanalyzingthefinancialdataofPinduoduo,westudythepossibleproblemsbehindPinduoduo'sbrilliantperformance,andputforwardafewsuggestionsbasedontheproblems.KeyWords:Profitmodel;Pinduoduo;Sociale-commerce;Bigdata目录第1章前言..............................................................................................................................1第2章盈利模式相关理论概述..............................................................................................12.1盈利模式的概述..........................................................................................................12.1.1盈利模式的定义................................................................................................12.1.2盈利模式的构成要素........................................................................................22.2社交电商的定义...
