目录摘要............................................................................................................................1Abstract..........................................................................................................................21引言.............................................................................................................................31.1研究背景和意义.............................................................................................31.1.1研究背景...............................................................................................31.1.2研究意义...............................................................................................31.2产品的相关理论.............................................................................................41.2.1市场定位理论.......................................................................................41.2.24P营销理论..........................................................................................42魅族公司概况.............................................................................................................42.1魅族公司简介.................................................................................................42.2魅族手机小而美品牌形成产品回顾..............................................................52.2.1“工匠精神”产品理念..........................................................................52.2.2以网络传播方式开展小众传播............................................................52.2.3以粉丝营销凝聚小众品牌....................................................................63魅族手机产品存在的主要问题.................................................................................63.1魅族手机售后问题.........................................................................................63.2魅族手机与市场结合度不高..........................................................................73.3魅族手机宣传力不足.....................................................................................73.4魅族手机系统存在问题.................................................................................74魅族手机产品存在问题的原因分析........................................................................84.1过度注重口碑营销.........................................................................................84.2系统人员大批流失导致系统问题..................................................................84.3众多系列停止导致种类稀少..........................................................................95魅族手机产品的对策建议.........................................................................................95.1优化售后服务.................................................................................................95.2增加市场结合度，优化市场定位................................................................105.2.1市场细分.............................................................................................105.2.2市场选择.............................................................................................115.2.3市场具体定位.....................................................................................125.3运用4P理论改进..............................................................
