生鲜电商平台核心竞争力分析-以多多买菜为例摘要：近年来，社区生鲜电商在经历了一次又一次的变革后，逐渐进入了人们的视野成为了冉冉升起的新盛业务。尤其是在疫情的重击下下，社区生鲜电商突然成为了年末风口浪尖的话题，与此同时也吸引了无数投资者，企图从社区生鲜电商行业中捞一把金，所以本文想深入了解社区生鲜电商的前景与现状。为了对社区生鲜电商的市场有更深的理解，本文就2020年刚步入社区生鲜电商并在两年内占领大量市场、稳坐第一梯队的拼多多旗下“多多买菜”社区生鲜电商小程序使用SWOT分析法分析其核心竞争力。本文得出社区生鲜电商的核心仍是供应链比拼，所以可以适当放弃一些利润来建立更加科学、高效的物流，并将冷链物流、绿色物流运用其中以保证质量，以此稳固未来的龙头宝座。关键词：社区生鲜电商；SWOT矩阵分析法；核心竞争力分析Analysisofthecorecompetitivenessoffreshe-commerceplatformunderCOVID-19--TakeDuoduoBuyFoodasanexampleAbstract:Inrecentyears,thecommunityfreshelectricitybusinesshasexperiencedachangeagainandagain,andgraduallyenteredthepeople'svisionhasbecomearisingnewshengbusiness.Especiallyundertheheavyblowoftheepidemic,thecommunityfreshelectricitysuddenlybecamethetopicattheendoftheyear,atthesametimealsoattractedcountlessinvestors,tryingtogetagoldfromthecommunityfreshelectricityindustry,sothisarticlewantstounderstandtheprospectsandstatusquoofthecommunityfreshelectricity.Inordertohaveadeeperunderstandingofthecommunityfreshelectricitybusinessmarket,thisarticlejustenteredthecommunityfreshelectricitybusinessin2020andoccupyalargenumberofmarketsintwoyears,sitthefirstechelonofPinduoduo"moretobuyfood"communityfreshelectricitybusinesssmallprogramusingSWOTanalysistoanalyzeitscorecompetitiveness.Thispaperconcludesthatthecoreofcommunityfreshelectricitybusinessisstillsupplychaincompetition,sowecangiveupsomeprofitstoestablishmorescientificandefficientlogistics,andusecoldchainlogisticsandgreenlogisticstoensurequality,soastostabilizetheleadingpositioninthefuture.KeyWords:Communityfreshe-commerce;SWOTmatrixanalysismethod;corecompetitivenessanalysis目录1引言...........................................................................................................11.1研究背景...........................................................................................11.2研究意义...........................................................................................12理论基础....................................................................................................12.1企业核心竞争力...............................................................................12.1.1企业核心竞争力的概念.............................................................12.1.2企业核心竞争力的表现形式.....................................................22.1.3企业核心竞争力的要点.............................................................22.2SWOT矩阵分析法...........................................................................23多多买菜发展概况....................................................................................23.1“多多买菜”发展现状.....................................................................23.2“多多买菜”外部环境分析.............................................................33.2.2经济分析（E）：后疫情时代经济逐渐回暖。........................33.2.3社会分析（S）：疫情仍存在，社区生鲜电商和无接触配送逐渐得人心..................................................................................................
