荔园地产企业投资管理的调研报告摘要：当下，我国房地产企业投资具有明显的盲目性和投机性。同时，由于缺乏必要的投资流程、科学的决策和有效的监管，导致整个行业出现了资产负债率高、资本利用率低的各种问题。这严重影响了房地产企业的可持续发展。面对激烈的市场竞争，房地产企业必须加强投资管理，实现持续、健康、快速的发展，完善房地产企业的投资管理业务是实现长远发展的重中之重。本文首先论述了调研背景、调研意义与调研方法；其次论述了荔园地产企业投资管理现状；再次对荔园地产企业投资管理存在的问题及原因进行详细分析，找出荔园地产企业投资管理存在的问题及原因；继而提出提高荔园地产企业投资管理水平的对策；最后得出结论。希望通过研究，可以对未来房地产企业的投资管理提出些许建议。关键词：房地产企业；投资管理；荔园地产企业Abstract:Atpresent,theinvestmentofrealestateenterprisesinChinahasobviousblindnessandspeculation.Atthesametime,duetothelackofnecessaryinvestmentprocesses,scientificdecision-makingandeffectivesupervision,theentireindustryhasexperiencedvariousproblemsofhighasset-liabilityratioandlowcapitalutilization.Thishasseriouslyaffectedthesustainabledevelopmentofrealestatecompanies.Inthefaceoffiercemarketcompetition,realestateenterprisesmuststrengtheninvestmentmanagementtoachievesustained,healthyandrapiddevelopment.Improvingtheinvestmentmanagementbusinessofrealestateenterprisesisthetoppriorityforlong-termdevelopment.Thispaperfirstdiscussestheresearchbackground,researchsignificanceandresearchmethods.Secondly,itdiscussesthecurrentsituationofinvestmentmanagementofrealestateenterprisesinLiyuan.Italsoanalyzestheproblemsandcausesofinvestmentmanagementofrealestateenterprisesindetail,andfindsouttheproblemsexistingintheinvestmentmanagementofrealestateenterprisesinQinyuan.Andthereasons;thenproposedtoimprovetheinvestmentmanagementlevelofLiyuanrealestateenterprises;finallydrawconclusions.Ihopethatthroughresearch,Icanmakesomesuggestionsfortheinvestmentmanagementoffuturerealestatecompanies.Keywords:realestateenterpriseinvestmentmanagementARealestateenterprisecountermeasuresuggestion目录一、引言............................................................1（一）调研背景......................................................1（二）调研意义......................................................11.理论意义..........................................................12.现实意义..........................................................1（三）调研方法......................................................2二、荔园地产企业投资管理现状..............................................................................2（一）荔园地产公司投资概况..........................................2（二）荔园地产的数据分析............................................3（三）荔园地产企业投资管理的现状....................................4三、荔园地产企业投资管理存在的问题及原因分析...............................................4（一）荔园地产企业投资管理存在的问题................................61.普遍缺乏高素质的投资管理人才......................................62.投资缺乏科学的规划................................................7（二）荔园地产企业投资管理存在问题的原因分析........................71.资金需要量巨大....................................................72.投资回收期长......................................................83.投资风险大........................................................8四、提高荔园地产企业投资管理水平的对策................
