网加教育网站创业策划书成员：孙鹤教师：王庆军电话：13889242586目录一、执行总结............................................................................................51.1互联网教育背景..........................................................................51.2互联网教育发展现状..................................................................61.2.1内容模式...........................................................................61.2.2平台模式...........................................................................71.2.3社交模式...........................................................................91.3面临的问题：..............................................................................91.4互联网教育可挖掘性.................................................................11二、网加教育平台介绍..........................................................................142.1新平台创新点............................................................................142.1.1唯一账号.........................................................................142.1.2扁平化知识拼图，按需学习.........................................142.1.3P2P互动..........................................................................142.1.4UGC(UserGeneratedContent)内容沉淀.......................152.1.5沉浸式学习.....................................................................152.1.6增强现实技术.................................................................152.2管理战略....................................................................................152.3.网站业务概况............................................................................162.3.1个性化推荐.....................................................................162.3.2基础知识免费，增值服务收费.....................................172.3.3实时反馈，随时测验.....................................................172.3.4移动多媒体及开发工具项目.........................................172.3.5拥有“独门秘籍”的原创项目.....................................182.3.6虚拟货币.........................................................................18三、市场与竞争......................................................................................193.1市场总体分析............................................................................193.2目标市场选择............................................................................223.3可行性分析................................................................................223.4市场预测....................................................................................223.5发展方向....................................................................................243.6竞争分析....................................................................................243.6.1其他竞争者.....................................................................243.6.2对新进入者的威胁.........................................................26四、市场营销..........................................................................................274.1营销模式....................................................................................274.1.1营销目标.........................................................................274.1.2网站推广策略...............................................................
