上海财经大学毕业论文题目企业危机管理研究——对丰田“召回门”事件的思考姓名刘菲学号2006112136第二专业工商管理指导老师刘勇定稿日期2010年4月企业危机管理研究——对丰田“召回门”事件的思考摘要市场竞争日趋激烈，企业危机进入高发阶段。诸多因素导致的危机无时无刻不在威胁着企业的生存和发展，影响力和破坏力也越来越大。增强危机意识，加强危机管理，逐渐被企业经营者重视,成为企业管理的一个重要方面。本文对企业危机管理进行初步探究，主要分为六个部分：第一部分序言是关于企业危机管理研究的现实背景；第二部分是对企业危机管理的概述，包括企业危机和危机管理两方面内容；第三部分是探讨企业进行危机管理的原因；第四部分是阐述了企业危机管理的原则和内容；第五部分是对丰田公司处理企业危机的实例进行分析；最后第六部分是对本文的总结。关键词：危机；企业危机；危机管理ResearchonEnterpriseCrisisManagementAbstractAsbusinessishotterthanbefore,theenterprisecrisishappensfrequentlyandthreatensthebusiness’operation.Manyfactorsleadingtocrisesalwaysthreatenthesurvivalanddevelopmentofenterprises.Influenceisgettingbiggerthanbefore.Itisanimportantabilityforcompaniestoenhancethesenseofcrisisanddowellcrisismanagement.Manybusinessoperatorspayattentiontocrisismanagement.Thestudyisfocusedonenterprisecrisismanagement.Thisarticleincludessixchapters.Chapter1introducestheconceptsofenterprisecrisisandcrisismanagement.Chapter2isanoverviewofenterpriseriskmanagement,includeenterprisecrisisandcrisismanagement.Chapter3discussesthereasonsforcorporatecrisismanagement.2Chapter4tellsprinciplesandcontentofcrisismanagement.Chapter5particularlypicksupthetypicalcaseofTOYOTA’scrisismanagement,andgivessomeanalyses.Intheend,chapter6issummaryofthisarticle.Keywords:Crisis;EnterpriseCrisis;CrisisManagement目录一、序言..........................................................................................................................................5（一）研究背景......................................................................................................................5（二）研究意义......................................................................................................................6（三）研究内容和方法...........................................................................................................6二、企业危机管理相关理论与文献综述.......................................................................................6（一）企业危机的内涵...........................................................................................................61.企业危机的含义...........................................................................................................62.企业危机的特征...........................................................................................................73.企业危机的分类...........................................................................................................7（二）危机管理文献综述.......................................................................................................831.危机管理的含义...........................................................................................................82.危机管理的特征...........................................................................................................83.危机管理理论起源与发展...........................................................................................9三、企业为什么要进行...
