中文摘要在线教育产业发展状况研究—以新东方教育科技集团为例摘要:进入21世纪,全球在线教育的发展十分迅速,出现了许多不同种类的教育新产品。尤其在中国,由于互联网的出现,在线教育由于其教育形式更便利、更灵活,所以给更多的受众群提供教学服务;另一方面,中国也有越来越多的国内企业对在线教育产生了浓厚的兴趣,积极发展和布局在线教育产业。新东方,全名北京新东方教育科技(集团)有限公司,是规模大的综合性教育集团,同时也是教育培训集团。公司业务包括外语培训、中小学基础教育、学前教育、在线教育、出国咨询、图书出版等各个领域。本文以新东方教育为例,对在线教育产业发展过程中存在的问题进行分析研究,并对不断发展我国在线教育产业提出建议。关键词:在线教育新东方教育现状建议I毕业论文外文摘要IIResearchonTheDevelopmentofOnlineEducationIndustry-TakingNewOrientalEducationTechnologyGroupasAnExampleAbstract:Inthe21stcentury,globalonlineeducationhasdevelopedrapidly,andmanydifferentkindsofeducationalnewproductshaveemerged.EspeciallyinChina,duetotheemergenceoftheInternet,onlineeducationismoreconvenientandflexible,soitprovidesteachingservicestomoreaudiences.Ontheotherhand,moreandmoredomesticcompaniesinChinahaveproducedonlineeducation.Stronginterestinactivelydevelopinganddeployingtheonlineeducationindustry.NewOriental,thefullnameofBeijingNewOrientalEducationTechnology(Group)Co.,Ltd.,isalarge-scalecomprehensiveeducationgroupandalsoaneducationandtraininggroup.Thecompany'sbusinessincludesforeignlanguagetraining,basiceducationinprimaryandsecondaryschools,preschooleducation,onlineeducation,overseasconsultation,bookpublishingandotherfields.TakingNewOrientaleducationasanexample,thispaperanalyzesandstudiestheproblemsexistinginthedevelopmentofonlineeducationindustry,andmakessuggestionsforthecontinuousdevelopmentofChina'sonlineeducationindustry.Keywords:OnlineEducation;NewOrientalEducation;CurrentSituation;SuggestionIII目录1引言.................................................................11.1研究背景和意义...................................................11.2研究内容.........................................................11.3研究过程及方法...................................................21.4文献综述.........................................................22我国在线教育产业发展现状-以新东方教育科技集团为例....................32.1在线教育产业简介.................................................32.2我国在线教育产业发展现状.........................................42.3新东方教育科技集团现状分析.......................................63.我国在线教育产业存在的问题——以新东方教育科技集团为例...............103.1市场竞争激烈,高投入却得不到高回报..............................103.2在线教育渗透率低,缺乏品牌效应..................................113.3吸引客户的成本高,付费学员少....................................123.4教学质量参差不齐,缺乏互动性和针对性............................144.对发展我国在线教育产业的建议.........................................154.1提供差异化服务,提高自身竞争力..................................154.2建立教育品牌,推动在线教育发展..................................164.3满足用户真正需求,打破渠道垄断..................................164.4提升教学质量,建设师资队伍......................................17结论.................................................................18参考文献............................................................19致谢..............................................................