本科论文摘要“互联网+农业”热潮的兴起，农产品等民生领域在网络营销上还存在较大的开发空间,现代农业发展需要农产品网络营销。随着时代与技术的进步，大力发展农业已然成为趋势。现代农业须有现代的销售模式，即构建依托互联网平台发展符合时代特色的农产品网络现代营销。本文从特色农产品营销的网络推广渠道谈起，通过对淘宝，百度，今日头条，抖音的网络推广渠道分析，以及章丘大葱特色农产品在各类网络推广渠道现状及存在的问题的阐述，有针对性地对章丘大葱网络营销提出建议，以期完善特色农产品网络营销的体系，进一步推动农村经济发展。通过章丘大葱网络推广渠道对比分析可得该品类特色农产品在淘宝，抖音等闭环完整的网络推广渠道有利于增加产品销量，线上线下相得益彰，百度，头条等引流平台转化能力较弱但利好品牌形象。关键词：特色农产品营销，网络推广渠道，章丘大葱本科论文AbstractNowadays，alongwiththedevelopmentofE-commerce，alargenumberofmarketingchannelshasbeenemergedinthefieldofAgro-basedproducts.ThethesisbasedonE-commerceenvironmentstatethesituationofspeciality，especiallydiscussedtheOnlineMarketingchannelsofZhangqiushallot.Byanalyzingthecurrentsituationandexistingproblemsofthenetworkmarketingofcharacteristicagriculturalspeciality，thepaperputsforwardseveralsuggestionstoimproveonlinemarketingsystems，whichfurtherruraleconomy.Keywords:Agriculturalproduct，Onlinemarketingchannel，Zhangqiushallot本科论文目录摘要....................................................................................................................................IAbstract.............................................................................................................................III1绪论..................................................................................................................................11.1研究背景及意义...................................................................................................11.1.1选题背景...................................................................................................11.1.2研究目的及意义.......................................................................................11.2市场营销和网络营销的相关理论.......................................................................21.2.1市场营销的含义.......................................................................................21.2.2网络营销含义及特点...............................................................................21.2.3网络营销的意义.......................................................................................21.2.4网络营销宣传渠道...................................................................................31.2.5网络推广渠道与网络营销宣传渠道的联系...........................................42章丘大葱网络推广渠道现状分析..................................................................................52.1传统网络渠道(以淘宝为例)推广模式分析........................................................52.1.1传统网络渠道优势分析...........................................................................52.1.2传统网络渠道劣势分析...........................................................................52.1.3章丘大葱淘宝应用分析...........................................................................52.2百度竞价网络搜索广告文案宣传模式分析.......................................................62.2.1网络搜索渠道优势分析................................................................
