北京理工大学珠海学院2020届本科生毕业论文浙江核新同花顺网络信息股份有限公司营销策略研究浙江核新同花顺网络信息股份有限公司营销策略研究摘要随着互联网金融的发展，我国全民理财时代的到来，互联网金融信息服务行业应声发展壮大。我国互联网金融信息服务行业虽然不比发达国家发展快，但行业间竞争空前激烈，尤其是行业寡头之间的竞争。只有吸引更多客户使用其产品才能让公司在激烈的行业竞争中存活和发展。本文将通过文献资料法、观察法和问卷调查法，首先对浙江核新同花顺网络信息股份有限公司的宏观环境进行分析，然后通过波特五力模型分析其行业环境，再结合态势分析以及目标市场营销理论，对同花顺在产品、价格、渠道、促销方面的市场营销组合策略进行分析，从而发现同花顺营销策略的现存问题，并提出相应的改进建议。关键词：宏观环境；态势分析；目标市场营销；营销策略北京理工大学珠海学院2020届本科生毕业论文ResearchofMarketingStrategyofZhejiangHithinkFlushInformationNetworkCo.,Ltd.AbstractWiththedevelopmentofInternetfinanceandtheadventoftheeraofnationwidewealthmanagementinChina,theInternetfinancialinformationserviceindustryhasgrownrapidly.AlthoughChina'sInternetfinancialinformationserviceindustryisnotdevelopingfasterthandevelopedcountries,competitionamongindustriesisunprecedentedlyfierce,especiallyamongindustryoligarchs.Onlybyattractingmorecustomerstouseitsproductscanthecompanysurviveanddevelopinthefierceindustrycompetition.ThispaperwillfirstlyanalyzethemacroenvironmentofZhejiangHexinTonghuashunNetworkInformationCo.,Ltd.throughtheliteraturemethod,observationmethodandquestionnairesurveymethod,andthenanalyzeitsindustryenvironmentthroughthePorterFiveForcesmodel,andthencombinesituationanalysisandtargetmarketThemarketingtheoryanalyzestheFlushFlushmarketingmixstrategyintermsofproducts,prices,channels,andpromotions,soastofindouttheexistingproblemsoftheFlushFlushmarketingstrategyandputforwardcorrespondingsuggestionsforimprovement.Keywords:Macroenvironment,SWOT,STP,MarketingStrategy北京理工大学珠海学院2020届本科生毕业论文目录一、绪论......................................................................................................................................1（一）研究背景..................................................................................................................1（二）研究目的..................................................................................................................1（三）研究意义..................................................................................................................1（四）研究框架..................................................................................................................2（五）研究方法..................................................................................................................21.文献资料法..................................................................................................................22.观察法.........................................................................................................................33.问卷调查法..................................................................................................................3二、浙江核新同花顺网络信息股份有限公司概况...................................................................4三、宏观环境分析....................................................................................................................5（一）政治环境.......
