浙江中小企业对外贸易的现状、困境及对策分析摘要:浙江省对外贸易发展在我国占有重要的地位,因为浙江省在对外贸易发展的过程中多以产品加工零售为主,其对外贸易发展的主力军仍是中小企业,所以本文将通过对浙江省中小企业对外贸易的现状和发展过程中所遇到信息交流难、管理体制问题、财务资金短缺的困境进行深入的研究并列举了江龙控股进行实证分析,最后为浙江中小企业对外贸易的发展在企业和政府层面分别提出了对策建议。本文选择完善浙江中小企业对外贸易这一问题为切入点,对中小企业对外贸易的现状和困境以及对策进行实证分析。一、根据对国内国外已有的文献进行综述,论述了对外贸易和经济发展关系的研究;二、从现状直面对外贸易的困境;三、并对所得结论进行因素分析;四、提出解决困境的决策。关键词:浙江中小企业;对外贸易;困境;对策Thepresentsituation,difficultiesandCountermeasuresoftheforeigntradeofZhejiangsmallandmediumsizedenterprisesLiMengyao,MajorinTourismManagementProfessional,InstituteOfModernServiceAbstract:inrecentyears,thenationalpolicyandtheinternationalenvironmentchanges,Zhejiangforeigntradehasmadegreatprogress,intheoverallleveloftradeinZhejiangProvinceunderthe.AndZhejiang,alargenumberofsmallandmediumenterprises,Zhejiangisthemainforceofeconomicdevelopmentinthefuture,butalsothemainbodyofsocialconcern.Withthefurtherdevelopmentofeconomicglobalization,technicalbarriersbecomeimportantmeasuresofthecompetitionofcountriesrestrictingforeigncompanies,inordertoprotectthedevelopmentofdomesticenterprises,thetechnicalleveloftheleadingdevelopedcountries,suchasthemainexportmarketsinEuropeandJapanisinthesmallandmedium-sizedenterprisesinZhejiang,soitiseasiertopromotesmallandmediumenterprisesinZhejiangProvinceexportedEuropeandotherdevelopedcountries.Zhejiangsmallandmediumenterprisesintheeconomicandtechnicalstrengthisweak,oftenwiththeinternalfactorsoflowlevelofproducttechnicalbarriersarerelated.Smallandmediumenterprisesthemselvesaredifficulttobreakthroughthebarriersoftradeintheinternationalmarket,thegovernmentserviceinsmallandmediumenterprises,industryintermediaryinthepracticeoftechnicalbarriersinthepracticeisparticularlyimportant.Keywords:Zhejiangsmallandmediumsizedenterprises;foreigntrade;predicament;countermeasure目录一、引言....................................................................1二、基本概念和相关理论..............................................2(一)浙江省中小企业的界定......................................2(二)浙江中小企业的竞争力概念..................................2(三)浙江中小企业的竞争力理论..................................2三、浙江省中小企业对外贸易现状......................................3(一)浙江中小企业发展的模式和特点..............................3(二)中小企业发展对外贸易的必要性...................................4四、浙江省中小企业对外贸易的困境....................................5(一)外贸管理体制的阻碍........................................5(二)国际信息平台发展不全面....................................5(三)中小民营企业融资难........................................5五、案例分析:浙江江龙控股集团有限公司..............................6(一)公司的基本情况............................................6(二)公司倒闭的原因............................................6(三)失败的启示................................................7六、浙江中小企业对外贸易发展的对策..................................8(一)企业层面..................................................8(二)政府层面......