心理契约理论在宝安区星巴克的应用研究内容摘要在经济飞速发展的现今社会，我国企业也越来越重视人力资源的管理，把员工看作企业最为宝贵和关键的因素和资源。思想跨度越来越大的年轻人源源不断地步入社会，为企业留住和激励人才带来了难度。从心理契约视角上对星巴克进行研究的文献并不多。文章以宝安区星巴克为主体对象，从心理契约的视角，在三个维度上探讨心理契约理论在宝安区星巴克的薪酬管理方面的应用现状和员工期待值，为其提供对策建议。首先，文章梳理了心理契约和激励相关的理论概念。接着，文章分析了其在心理契约应用上的现状，发现其在心理契约的三维度上有着不同程度的问题，文章同时也调查了其现下员工们的期待值和需求。最后，文章从三个维度分别提出解决问题的对策建议。希望文章能够对宝安区星巴克的心理契约应用问题的解决起到参考性作用。关键词：星巴克；人力资源管理；心理契约IResearchonTheApplicationofPsychologicalContractTheoryinStarbucksinBao'AnDistrictAbstractInChina'srapidlydevelopingeconomy,Chineseenterprisesarepayingmoreandmoreattentiontohumanresourcesmanagement,andregardemployeesasthemostvaluableandcriticalfactorsandresources.Moreandmoreyoungpeoplewithmoreandmoreideologicalspanstepintothesocietycontinuously,whichmakesitdifficultforenterprisestoretainandmotivatetalents.ThereisnotmuchresearchonStarbucksfromtheperspectiveofpsychologicalcontract.Fromtheperspectiveofpsychologicalcontract,thispaperdiscussestheapplicationofpsychologicalcontracttheoryinthesalarymanagementofStarbucksinBao'anDistrictandtheexpectationofemployeesinthreedimensions,soastoprovidecountermeasuresandsuggestions.Firstofall,thispapersortsoutthetheoreticalconceptsrelatedtopsychologicalcontractandmotivation.Then,itanalyzestheapplicationstatusofpsychologicalcontract,andfindsthattherearedifferentproblemsinthethreedimensionsofpsychologicalcontract.Atthesametime,thispaperalsosurveystheexpectationsandneedsofitsexistingstaff.Finally,itputsforwardcountermeasuresandsuggestionsfromthreedimensions.IhopethispapercanbeusedforreferencetosolvetheproblemofStarbuckspsychologicalcontractapplicationinBao'anDistrictKeywords:Starbucks;Humanresourcemanagement;PsychologicalcontractII目录内容摘要..................................................IAbstract.................................................II一、绪论..................................................1(一)研究背景和研究意义...............................1(二)国内外研究动态...................................11.国内研究动态.....................................12.国外研究动态.....................................1(三)研究方法、目标及主要内容.........................21.研究方法.........................................22.研究目标.........................................23.主要内容.........................................2(四)本论文的创新点...................................3二、相关理论基础..........................................3(一)心理契约.........................................31.来源和定义.......................................32.结构.............................................4(二)激励理论.........................................41.双因素理论.......................................42.马斯洛的需求层次理论.............................4三、宝安区星巴克心理契约理论应用现状及问题调查............5(一)企业简介.........................................51.使命和价值观.....................................52.对自己的员工足够尊重.............................53.全面薪酬计划.....................................64....
