广东东软学院本科毕业设计（论文）应用型本科高校校园招聘会效果分析—以珠三角高校为例Analysisontheeffectofjobfairinthecampusofapplication-orienteduniversity——takeuniversitiesinthepearlriverdeltaforexample中文摘要随着中国经济的快速发展，企业在人才方面的需求也在不断增长。各行各业对人才的需求越大，竞争就越激烈。而应届毕业生作为社会劳动力的主要来源，富有创新和拼搏精神，学习和动手能力强，可塑性高，已经成为提高企业竞争力的重要资源。因此，校园招聘成为越来越多的企业所青睐的招聘人才的方式。但是事实上许多校园招聘的招聘效果不佳，招聘有效性不高，浪费了大量的人力、财力和物力，却吸纳住了很少合适的人才，严重制约了企业的长久发展。这其中有学校方面的原因，有企业方面的原因，也有学生自身方面的原因。本文将从企业、高等院校和毕业生这三个不同的角度着手，对现今珠三角地区典型的应用型本科高校校园招聘会进行有效性效果分析，并针对性地提出有效的解决方案，以此来对高校的校园招聘会进行优化，提高校园招聘会的有效性。关键词：应用型本科高校毕业生校园招聘校园招聘有效性I广东东软学院本科毕业设计（论文）AbstractWiththerapiddevelopmentofChina'seconomy,thedemandfortalentsfromenterprisesisalsoincreasing.Thegreaterthedemandfortalentsinallwalksoflife,themorefiercethecompetitionwillbe.Asthemainsourceofsociallaborforce,freshgraduatesarefullofinnovationandfightingspirit,stronglearningandpracticalability,highplasticity,hasbecomeanimportantresourcetoimprovethecompetitivenessofenterprises.Therefore,campusrecruitmenthasbecomeapreferredwayformoreandmoreenterprisestorecruittalents.However,infact,manycampusrecruitmenthaspoorrecruitmenteffectandloweffectiveness,whichwastesalotofhuman,financialandmaterialresources,butabsorbsfewsuitabletalents,whichseriouslyrestrictsthelong-termdevelopmentofenterprises.Thereareschoolreasons,therearebusinessreasons,therearestudentsthemselvesreasons.Thisarticlewillfromtheenterprise,universitiesandgraduatesofthethreedifferentangles,fornowthepearlriverdeltaregionoftypicalappliedundergraduatecollegecampusrecruitmenteffectivenesseffectanalysis,andputsforwardeffectivesolutions,inordertooptimizethecampusrecruitmentofcollegesanduniversities,improvetheeffectivenessofthecampusrecruitment.II广东东软学院本科毕业设计（论文）Keywords:application-orienteduniversitiesgraduatescampusrecruitmenteffectivenessofcampusrecruitmentIII广东东软学院本科毕业设计（论文）目录中文摘要.......................................................IAbstract......................................................II目录.........................................................III第一章绪论....................................................11.1研究背景..................................................11.2研究意义..................................................21.3研究内容和研究方法........................................21.3.1研究内容..............................................21.3.2研究方法..............................................21.3.3创新点................................................3第二章校园招聘的概况..........................................42.1校园招聘的相关定义........................................42.1.1校园招聘的定义........................................42.1.2招聘有效性的定义......................................42.2校园招聘的形式............................................42.3校园招聘的特点............................................52.3.1招聘时间相对集中，招聘数量大..........................52.3.2招聘方式灵活，学...
