目录摘要.......................................................................I关键词......................................................................I1导论.....................................................................11.1研究背景...............................................................11.2研究目的...............................................................11.3研究意义...............................................................11.4研究的内容与方法.......................................................22机场营销.................................................................22.1机场营销目的...........................................................22.2机场营销对象及内容.....................................................22.3机场营销特点...........................................................33榆林机场情况简述.........................................................33.1榆林机场简介...........................................................33.2榆林机场营销情况.......................................................33.3榆林机场所面临问题.....................................................43.3.1同行的竞争...........................................................43.3.2替代品的挑战.........................................................53.3.3客户的议价能力较强...................................................53.3.4供应商的议价能力较弱.................................................63.3.5潜在竞争者...........................................................64榆林机场的营销方案.......................................................64.1榆林机场价格营销方案...................................................64.2榆林机场渠道营销方案...................................................74.3榆林机场促销策略方案...................................................75榆林机场营销方案保障措施.................................................75.1榆林机场营销方案在人力资源方面的保障措施...............................75.2榆林机场营销方案在财务制度方面的保障措施...............................85.3榆林机场营销方案在组织机构方面的保障措施...............................85.4榆林机场营销方案在精细管理方面的保障措施...............................86总结与展望...............................................................9参考文献：..................................................................9致谢.......................................................................10I榆林机场营销方案及保障措施研究摘要：现代营销的核心理念，是以客户满意度为导向，采用各种有效的营销措施，提高客户满意度，从而实现企业的可持续发展。随着机场不断深化市场化改革，机场经营模式已经不能只依靠传统的垄断式经营策略，还应当重视市场需求，采用适宜的营销策略，提高客户满意度，才能够提高机场市场竞争力。鉴于此，本文以榆林机场为研究对象，针对榆林机场的发展现状，对榆林机场的营销环境展开深入分析，从而制定适用于榆林机场发展的营销方案，并提出相对应的保障措施，以期为促进榆林机场的发展，献上自己的一份绵力。关键词：榆林机场；营销方案；保障措施StudyonsalesschemeandsafeguardsoftheEhringeAirportAbstract:Thecoreconceptofmodernmarketingistotakecustomersatisfactionastheguideandadoptvariouseffectivemarketingmeasurestoimprovecustomersatisfaction,therebyachievingsustainabledevelopmentoftheenterprise.Astheairportcontinuestodeepenmarket-orientedreforms,theairportbusinessmodelcannolongerrelyontraditionalmonopoly-basedbusinessst...
