三星GalaxyGear智能手表营销策划理学院管理科学111班5504111046张诗瑶目录前言..............................................................................................................................................................3一、产品介绍..............................................................................................................................................31.产品简介...........................................................................................................................................32.基本参数...........................................................................................................................................43.功能介绍...........................................................................................................................................4二、界定问题..............................................................................................................................................41.策划主题...........................................................................................................................................52.策划目标...........................................................................................................................................51.三星集团简介...................................................................................................................................62.国内智能手表市场分析...................................................................................................................63.三星智能手表宏观环境分析...........................................................................................................6四、问题点和机会点..................................................................................................................................71.优势（strengths）............................................................................................................................72．劣势（weakness）........................................................................................................................73.机会（opportunities）......................................................................................................................84.威胁（threats）...............................................................................................................................8五、营销战略(STP战略)...........................................................................................................................81．市场细分及目标市场....................................................................................................................82．市场定位........................................................................................................................................9六、营销组合策略......................................................................................................................................91．产品策略........................................................................................................................................92．价格策略........................................................................................................................................93．促销策略..............
