第1页共68页世界著名咨询公司案例面试真题英文【最新资料,Word版，可自由编辑！】第2页共68页案例面世真题1:Help!OurProfitMarginsareShrinking!Youaretheconsultanttoacompanythatproduceslargehouseholdappliances.Overthepastthreeyears,profitmarginshavefallen20percentandmarketsharehastumbledto15percentofthemarketfrom25percent.Whatisthesourceofthecompany'sproblems?Thisisanexampleofthetypeofquestionanundergraduatestudent(oranMBAstudentinanearlyinterviewround)mightreceive.Theinterviewerhasdoneyouthefavorofdefiningtheproblem-yourclientisinsomethingofaslump!Thisdialogueillustrateshowyou,theperspicaciouscandidate,mightdrilldownintothecoreofthewoesbesettingthefirm.You:Howwouldyoucharacterizethecurrentmarketplacefortheseproducts?Emerging?Mature?Interviewer:Theproductlineisconsideredmature.You:Howwouldyoucharacterizeyourmanufacturingprocessrelativetoyourcompetition?(You'relookingtoseeifthecompanyhasastrategicadvantage.)Interviewer:Canyoubemorespecific?You:Doyoubenefitfromanadvantageintechnology,economiesofscale,exchangerates,orothermanufacturingelementoveryourcompetition?Interviewer:Wehavenotupdatedourmanufacturingprocesssince1988.WemanufactureourproductsexclusivelyintheUnitedStates.Asoneoftheoldestmanufacturersoftheseproducts,wehaveareliablecustomer第3页共68页baseandagoodreputation.Asforprice,weareoneofthelower-pricedinthemarket,thoughnotthelowest.You:Doanyofyourcompetitorsmanufactureoverseas?Interviewer:OurnumberonecompetitorproducesallofitsappliancesinIndonesia.(Here'syourclue-manufacturingoutsidethecountrysignificantlylowerscosts.)You:Itprobablysufficestosaythatsomeofyourdeclineinprofitcanbeattributedtotheincreasedcostsyouarefacingrelativetooldermanufacturingtechniquesandhighercostsassociatedwithmanufacturingdomestically.Thisisespeciallytoxicinamaturemarketwhereconsumersaremostlyawareoftheproductcategoryandtheproductmaybeconsideredacommodity.(Acommoditymarketplaceisoneinwhichcustomersmaketheirpurchasingdecisionslargelyonprice.Forexample,toiletpaperislargelyacommoditymarket,whereconsumersbuywhatever'sonsale.)案例面世真题2:Cost-savingsanalysisforfoodservicescompanyCost-savingsanalysisforfoodservicescompanyInthiscase,wewillprovideyouwithinformationregardingaclientsituationandaskyouquestionsregardingthecaseissues.Afteryousubmityouranswer,we'llprovideadetailedBainanswerthatyoucancomparewithyourideas.Remember,incaseinterviewsthereisno"rightanswer":interviewerslookforproblem-solvingskills,creativityandcommonsense.Youwillnotbeabletoskipquestionsinthisonlinecase,sotakeyourtimeandhavefun!第4页共68页Question1Theclientsituation:AlargefastfoodchainhashiredBaintoimprovethecompany’sprofitability.You’reabouttohaveaninitialbrainstormingsessionwithyourteamaroundyourclient’soptions,andyouwanttocollectyourthoughtsfirst.Howwouldyoubegintotackleyourclient’sprofitabilityproblem?Youranswer:Bainrecommendedanswer:Yourinterviewerwantstoknowthatyouhaveastructureinmind.Anappropriatestructureforthiscasewouldbetheprofitequation.Besuretostatethattoyourinterviewer.Forexample:"Profitis:totalrevenue–totalcost.WhereRevenue=Price*QuantityandCosts=FixedCosts+Quantity*(VariableCosts).Inorderforthecompanytoimproveitsprofitability,managementneedstoincreaserevenuesand/ordecreasecosts.第5页共68页Sotobegintacklingmyclient’sprofitproblemIamgoingtolookatthesetwosidesoftheequation:*Couldtheclientincreaseprices?Howwouldcustomers...
