服装公司商业计划书VIP免费

1唯品服装公司创业计划书组长：洪海滨工商管理11031110720115小组成员：李欣土地管理11011110680104曹海龙信息管理11021110650229齐同珩软件工程1106111161020412郝宇飞网络工程11041111611130刘金坤信息管理11041110650404朱明进信息管理1102111065022823目录第一章前言...............................................................51.1调查背景............................................................51.2调查形式............................................................51.3问卷调查结果分析....................................................5第二章企业概况...........................................................6公司名称................................................................6定位....................................................................6公司宗旨................................................................6创业目标................................................................6法律形式................................................................6电话....................................................................6E_mail..................................................................7经营范围................................................................7公司地址................................................................7顾客....................................................................7所有者..................................................................7启动资金...............................................................7资本来源................................................................7第三章市场分析...........................................................8公司产业的SWOT分析.....................................................83.1优势(Strength)......................................................83.2劣势（Weakness）....................................................83.3机会(Opportunity)...................................................93.4威胁（Threats）.....................................................9第四章主营产品...........................................................94.1品牌折扣区..........................................................94.2DIY服饰区.........................................................10第五章定价计划..........................................................10第六章选址计划..........................................................116.1企业选址...........................................................11346.2选址的理由.........................................................11第七章促销计划..........................................................127.1网络宣传...........................................................127.2广告宣传...........................................................12第八章法律形式..........................................................13第九章启动资金..........................................................13第十章启动资金来源......................................................14资金来源...............................................................15第十一章创业团队........................................................1511.1创业团队组织结构..................................................1511.2创业团队人员简介..................................................16第十二章企业任务........................................................17前期任务......................