镇江高专ZHENJIANGCOLLEGE广告文案策划便携式手机电池文案策划Mobilephonebatterycopyplanning学院名称：财经商贸学院专业班级：营销15学生姓名：刘凤香学号：1508022142016年10月目录目录................................................................................................................21写作背景......................................................................................................42项目调查......................................................................................................52.1问卷调查................................................................................................................53市场分析......................................................................................................63.1环境........................................................................................................................63.2政府环境................................................................................................................63.3人口环境................................................................................................................63.4技术环境................................................................................................................64消费者群分析..............................................................................................74.1消费者分析............................................................................................................74.1.1顾客群..........................................................................................................74..1.2接受度.........................................................................................................75竞争者分析..................................................................................................85.1主要竞争者............................................................................................................85.1.1移动电源......................................................................................................85.1.2普通电池......................................................................................................85.1.3充电器，......................................................................................................85.1.4USB的万能接口............................................................................................86SWOT............................................................................................................96.1优势S（strength）................................................................................................96.2劣势W（weakness）............................................................................................96.3机会O（opportunity）..........................................................................................96.4威胁T（threat）....................................................................................................97营销策划....................................................................................................107.1广告宣传：..........................................................................................................107.1.1电视媒体宣传............................................................................................107.1.2...
