第一章产品经理定义.....................................................................................................................1第二章产品经理的职能.................................................................................................................22.1市场调研.............................................................................................................................22.2产品定义及设计.................................................................................................................32.3项目管理.............................................................................................................................32.4产品宣介.............................................................................................................................42.5产品市场.............................................................................................................................42.6产品生命周期管理.............................................................................................................4第三章产品经理具备的素..............................................................................................................63.1沟通能力.............................................................................................................................63.2学习能力.............................................................................................................................73.3执行能力.............................................................................................................................73.4热爱产品.............................................................................................................................73.5注重细节.............................................................................................................................73.6数据敏感.............................................................................................................................83.7商业敏感.............................................................................................................................8第四章产品经理的技能..................................................................................................................84.1产品经理需求技能.............................................................................................................84.2产品经理工具技能...................................................................................................10第五章产品定位...........................................................................................................................165.1什么是产品定位...............................................................................................................165.2产品定位的原则...............................................................................................................165.3产品定位的基本方式.......................................................................................................175.4产品定位的主要步骤.......................................................................................................175.5产品定位的一般方法.......................................................................................................1...
