1指导老师：孟鹰小组成员：胡小霞、胡清婷黄伟、陈荣曹陈林、曹明煌陈吉亮、陈仪才班级：09工管一班中国建设银行战略管理分析2目录一·前言...........................................................................................................................................3二·PESTG模型分析（宏观环境分析）......................................................................................42·1政治法律环境分析.......................................................................................................42·4社会文化环境分析.......................................................................................................62·5全球大环境分析...........................................................................................................7三·建行五力模型分析...................................................................................................................83.1·潜在的进入者的威胁..................................................................................................93.2·供应商..........................................................................................................................103.3·现有企业间的竞争.....................................................................................................103.4·替代品..........................................................................................................................113.5、购买者讨价还价.........................................................................................................11四·企业内部环境分析和战略选择.............................................................................................124.1·建行核心竞争力....................................................................................................124.2·多元化战略.............................................................................................................134.3·并购战略.................................................................................................................154.4·国际化战略..............................................................................................................164.5·差异化战略..............................................................................................................17五·中国建设银行外部因素评定（EFE）矩阵：......................................................................195.1、EFE矩阵......................................................................................................................195.2、EFE具体原因分析....................................................................................................19六·中国建设银行竞争态势矩阵分析（CPM分析）...............................................................216.1、CPM矩阵..................................................................................................................216.2、各权重评分理由.........................................................................................................21七·中国建设银行IFE矩阵分析.................................................................................................237.1、IFE矩阵.......................................................................................................................237.2、各个因素的权重给定理由及具体分析:...........
