Chapter1:1
Whycanthecurrentmovementtowardestablishingsupplychainsbecharacterizedasarevolution
Becausethecurrentmovementtowardestablishingsupplychainshasreshapedcontemporarystrategicthinking
Twomassiveshifts,supplychainrevolutionandarelatedlogisticalrenaissance,inexpectationandpracticeconcerningtheperformanceofbusinessoperationsarehighlyinterrelatedbuttheyaresignificantlydifferentaspectsofcontemporarystrategicthinking
Comparetheconceptofamodernsupplychainwithmoretraditionaldistributionchannels
Bespecificregardingsimilaritiesanddifferences
Traditionaldistributionchannelstypicallyhadanorderfulfillmenttimeof15-30days
Butifsomethingwentwrong,thistimewouldincreasedramatically
Itwasacommonpracticetomaintaininventoryateverystageofthesupplychainlikeretailers,wholesalers,andmanufacturers
Themarket