网加教育网站创业策划书教师：王庆军目录一、执行总结.............................................................................................11.1互联网教育背景..........................................................................11.2互联网教育发展现状..................................................................21.2.1内容模式...........................................................................21.2.2平台模式...........................................................................31.2.3社交模式...........................................................................51.3面临的问题：..............................................................................51.4互联网教育可挖掘性..................................................................7二、网加教育平台介绍..........................................................................102.1新平台创新点...........................................................................102.1.1唯一账号.........................................................................102.1.2扁平化知识拼图，按需学习.........................................102.1.3P2P互动..........................................................................102.1.4UGC(UserGeneratedContent)内容沉淀.......................112.1.5沉浸式学习.....................................................................112.1.6增强现实技术.................................................................112.2管理战略....................................................................................112.3.网站业务概况............................................................................122.3.1个性化推荐.....................................................................122.3.2基础知识免费，增值服务收费.....................................132.3.3实时反馈，随时测验.....................................................132.3.4移动多媒体及开发工具项目.........................................132.3.5拥有“独门秘籍”的原创项目.....................................142.3.6虚拟货币.........................................................................14三、市场与竞争........................................................................................13.1市场总体分析..............................................................................13.2目标市场选择..............................................................................43.3可行性分析..................................................................................43.4市场预测......................................................................................43.5发展方向......................................................................................63.6竞争分析......................................................................................63.6.1其他竞争者.......................................................................63.6.2对新进入者的威胁...........................................................8四、市场营销.............................................................................................94.1营销模式......................................................................................94.1.1营销目标...........................................................................94.1.2网站推广策略...................................................................94.2定...
