精品资料4AAmericanAssociationofAdvertisingAgencies美国广告代理协会ADXADeXchange广告交易平台adgroup广告组ADNADNetwork广告网络adplacement广告放置adsafety广告安全affiliate联盟agreement-basedadvertising合约广告AUCAreaUnderCurve曲线下面积auction-basedadvertising竞价广告audiencetargeting受众定向ASNAverageShowNumberBoWBagofWords词袋bannerad橫幅「告bayesianlearning贝叶斯学习BTBehaviorialTargeting行为定向bidterm竞价关键词brandawareness品牌广告calloutoptimization询价优化campaign广告计划CoECClickonExpectedClick互联网广告行业术语及缩写精品资料CoPCClickonPredictedClickCTRClickThroughRate点击率clickvalue愿击价值CFCollaborativeFiltering协同过滤compactallocationplan紧凑分配方案constrainedoptimization带约束优化contentasad内容即广告CDNContentDeliveryNetwork内容分发网络contextualadvertising上下文庁告contextualtargeting上下文定向CVRConversionRate转化率CPACostperAction按转化付费CPCCostperClick按点击付费CPMCostperMille按千次展示付费CPSCostperSale按精售額付費CPTCostperTime按时间付费creative广告创意CRMCustomerRelationManagement客户关系管理customizedaudiencesegmentationElle,TFF&dataexchange數掘交易平台DMIPDataManagementPlatform数据管理平台demand需求方精品资料demandconstraint需求约束DSPDemandSidePlatform需求方平台demographicaltargeting人口属性定向directresponse直接效果广告displayadvertising展示广告downhillsimplexmethod下降单纯形法dynamicallocation动态分配EDME-mailDirectMarketing邮件定向营销广告EMExpectation-Maximization最大期望ECExpectedClick期望点击eCPMExpectedCostperMille千次展示期望收入experimentationframework实验框架ESKEExploreandExploit探索与利用frequencycapping频次控制GaPGamma-PoissonY泊松GLIMIGeneralizedLinearModel广义线性模型GSPGeneralizedSecondPrice广义第二高价geo-targeting地域定向gradientdescent柳度下降法GDGuaranteedDelivery担保式投送HVMHighWaterMark高水位算法hyper-localtargeting精确位置定向精品资料IDFAIdentifierforAdvertising广告专用用户标识符IISImprovedIterativeScaling改述的迭代縮放IRInformationRetrieval信息检索integratedmarketing整合营销IMEIInternationalMobileEquipmentIdentityIADBInteractiveAdvertisingBureau交互广告局inventory库存IDFInverseDocumentFrequency例数文档频率landingpage落地页LDALatentDirichletAllocation潜在狄利克雷分配LSALatentSemanticAnalysis潜在语义分析L-BFGSLimited-memoryBFGSf]Pop*g{fBFGSLRLogisticRegression逻辑回归look-alike新客推荐MLMachineLearning机器学习MRPMarketReservePrice市场保留价MRAMaximalRepresentativeAllocation最大代表性分配MAPMaximinuunnaPosterior最大后驗概率MEMaximumEntropy最大熵mechanismdesign机制设计mediabuyingplatform媒介采买平台MLMixtureModel混合模型精品资料MoGMixtureofGaussians高斯混合模型mobilead移动广告MABMulti-ArmBandit多臂老虎机nativead原生广告networkoptimization网络优化NFPNorthFootPrint北区广告平均条数off-siterecommendation站外推荐onlineallocation在线分配PIIPersonalIdentifiableInformation个人可辨识信息personalizedrecommendation个性化推荐personalizedretargeting个性化重定向positionauction位置拍卖PRPrecision/Recallpreferreddeals优选premiumsales优先销售pricing定价PMPPrivateMarketplace私有交易市场PILSIIProbabilisticLatentSemanticIndexingprogrammatictrade程序化交易query查询reach到达率RTBRealTimeBidding实时竟价精品资料ROCReceiveOperatingCharacteristic接收机操作特性remnantinventory剩余流量retargeting重定向ROIReturnonInvestinent投入产出比RPMRevenueperMille千次展示收益richmediaad富媒体广告searchad搜索广告SEMSearchenginemarketing搜索引擎背銷searchretargeting搜索重定向secondprice第二高价SVDSingularValueDecomposition奇昇值分解siteretargeting网站重定向socialad社交广告sponsoredsearch付费搜索SGDStochasticGradientDescent随机様度下降streamcomputing流计算sufficientstatistics充分統計量supply供给方supplyconstraint供给约束SSPSupplySidePlatform供给方平台targetedadvertising定向广告TDTradingDesk交易终端精品资料TFTermFrequency词频textualad文字链广告topicmodel文本主题模型trafficforecasting流量预测TPTrafficProtection流量保护trafficshaping流量塑形UCBUpperConfidenceBound置信上界VSMVectorSpaceModel向量空间模型verticaladnetwork垂直广告网络VCGVickrey-Clarke-Grovesvideoad视频广告WAWebAnalytics网站分析精品资料WelcomeToDownload!!!欢迎您的下载，资料仅供参考！
