大数据互联网+农产品加工厂+本土化O2O体验店(织金县)项目计划书目录1项目介绍.......................................................................................................................22项目背景.......................................................................................................................23产品选择.......................................................................................................................34目标市场分析................................................................................................................44.1目标客户群分析..........................................................................................................44.2竞争分析.......................................................................................................................54.3SWOT分析.....................................................................................................................65平台搭建.........................................................................................................................66物流建设.........................................................................................................................77融资计划.........................................................................................................................77.1入驻企业融资...............................................................................................................87.2民间个人资本融资.......................................................................................................87.3政府资助.......................................................................................................................98营销计划.......................................................................................................................108.1线下营销.....................................................................................................................108.2电视营销.....................................................................................................................108.3网络营销.....................................................................................................................109投资分析......................................................................................................................................1210财务可行性分析........................................................................................................................1411风险分析与规避........................................................................................................................17.12总结.............................................................................................................................20PAGE\*MERGEFORMAT15一、项目介绍本项目主要结合贵州省织金县农业发展的现状,运用日趋完善的互联网+模式,构建生产加工车间,设立本土化O2O体验店,为当地名特优农副产品买卖建立流通通道,意在解决我县农村合作社的产品流通通道,解决农民就业难问题,增加农民收入;解决农业信息基础设施落后、网络化程度较低、信息的交流与共享不通畅而导致农产品交易困难的现状。通过互联网+农产品加工厂+o2o本土化体验店,让织货出山,盘活农村合作社及农民的产品销售问题,摆脱中间商盘剥与市场信息不通畅的问题,让合作社获利,让农民受益。提升织金县农产品影响力,加...