山珍花卤品牌运营方案山珍花卤品牌运营方案..................................................................................................................1一、项目概述..................................................................................................................................31、项目介绍............................................................................................................................32、品牌故事............................................................................................................................3二、商业模式..................................................................................................................................41、行业背景与竞争分析........................................................................................................42、项目总述............................................................................................................................63、产品与服务体验................................................................................................................74、业务流..............................................................................................................................13三、营销策略................................................................................................................................141、地推..................................................................................................................................142、网络推广..........................................................................................................................153、跨行合作推广..................................................................................................................164、户外广告..........................................................................................................................16四、盈利模式................................................................................................................................171、销售收入..........................................................................................................................172、资金池运作......................................................................................................................173、渠道加盟费......................................................................................................................17五、行动计划................................................................................................................................181、组织架构及运营管理......................................................................................................182、加盟体系..........................................................................................................................193、项目进度安排..................................................................................................................19六、预期目标................................................................................................................................20一、项目概述1、项目介绍山珍花卤熟食店以秘制卤猪手为主要特色产品，区别于传统的街头熟食店，更注重服务品牌的朔造。山珍花卤熟食店主要经营小型的连锁店和熟食车。小型连锁店属于直营形式，选址集中...
