万用英文商业书信ChapterIEstablishtheBusinessRelationship1.RequestingintroductiontoobtainbusinessDearMr.Jones:Wehavebeenexportingcordlessheadphoneformorethan12yearsandarenowdesirousofopeningconnectionwiththemostreliablefirminyourcountry.Weshallbeobligedtherefore,ifyouwillintroduceustoanycapableconcernsthatareinterestedincordlessheadphonebusiness.Asforourstandingandactivities,wearepermittedtomentionFirstCommercialBank,Taipei,asacreditreference.Anyinformationwithwhichyoumayfavouruswillbegreatlyappreciatedandweearnestforyourreply.Sincerely2.AskingforintroductionofapossibleagentDearSirs:Wewishtosellourautomaticcopyingmachineinyourcountry,andshouldliketobeputintouchwithacompanyorindividualwhowouldbewillingtorepresentus.OnourpartwecanofferuptoBrightcopymachineswithaninternationalreputation,whichhavealreadybeensoldinmanycountriesinEurope.Therepresentativewearelookingforshouldbeexperiencedinthisfield,alreadydoingthebusinesswithbuyerofofficeequipment,andhavingcontactswithsuitableoutlet.Pleasekindlyintroduceustosomeofthemostreliableexporters.Welookforwardtohearingfromyouintheverynearfuture.Sincerely3.OfferingtheservicesofsellingagentDearSirs:WeunderstandthatcurrentlyyoudonothaveanagentinTaiwanandwewouldliketoofferourservicestoyou.Forthepast5years,wehavebeensellingvariousofdurablegoodstowholesalersandlargeretailersinallpartofTaiwan,andhavebuiltupaconsiderablenumberofwellestablishedconnectionsshowingexcellentbusinessresults.Wearenowhavingenoughcapabilitytoexpendoursales,andifyouwouldagreetograntusasasoleagency,wewilldevotefullattentiontoestablish第1页共57页万用英文商业书信yourproductsinTaiwanmarket.Wehaveenclosedcompanyprofiletogiveyouanideaofalistofserviceswecanprovide.Ifyouareinterestedinourproposal,wewillbepleasetoprovideourbankandtradereferences.Sincerelyyours,4.EstablishbusinessrelationswithacompanyrecommendedbyChamberofCommerceDearSirs:WehavecontactedwithyourChamberofCommerce,whorecommendedyouasapossibleagentforourproductsinyourcountry.WemanufacturetheBestbrandcalculatorsandwishtoextendsalesoverthewholeAmerican.Ourpocketcalculatorshavebeenhighlysuccessfulwherevertheyhavebeenintroduced,andweareconfidentthatyouwillbeabletobuildupagoodmarketinashorttime.Ourcatalogwiththefullrangeofourproductisenclosedandyouwillnoticethatweofferacommissionof20%onallorders.Pleaseadviseusifyouareinterestedinrepresentingusaswellasthevolumeofbusinessyoucandowhichwouldwarrantourgrantingyouasthesoleagencyinyourcountry.Sincerelyyours,5.ProposingtohavebusinessconnectionDearSirs:LastweekwehadaopportunitytoseeadisplayofyourproductsattheTaipeiInternationalTradeFair,andwearemostimpressedwiththeirqualityandlowprices.Wewouldverymuchliketoofferyouourservicesasatradingfirm.Wewouldalsoliketomentionthatwehaveexcellentconnectionsinthetradeandarefullexperiencedwiththeimportbusinessforthistypeofproduct.Inaddition,weoperateourownadvertisingagency,andwecanutilizethelatestmarketingproceduresquiteefficiently.YoucanbesureofincreasingyourturnoverconsiderablyifwehavetheopportunitytopromotesalesofyourproductsthroughoutTaiwaninthefuture.Welookforwardtoyourearlyreply.Sincerelyyours,6.Askingforareference第2页共57页万用英文商业书信DearSirs:Thankyouforyourorderofmy20forelectrictypewriterModelNo.NET-300.Asthisyourfirstorderwithusandyouhaveaskedtobeallow30daystoremitpayment,wewouldappreciateditifyoucouldprovideuswithoneortwocreditre...
