Lead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicideasendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountrybecfghadBeforereadingFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.MainideaofeachparagraphPara.1Para.2Para.3Para.4Para.5Para.6BriefintroductionofadsWhatisanad?UntrueclaimsaboutproductsHowtoidentify(辨别)anad?PublicserviceadsTheadviceonadsDetailedReading1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotonlyNotallPSAsWhat’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)CommercialadsPSAsPlacesfoundMeansusedbillboards,newspapers,magazines,theInternet,radio,televisionbillboards,newspapers,magazines,theInternet,radio,televisionuseattractiveandoriginalimagesandcreativelanguageuseattractiveandoriginalimagesandcreativelanguageCommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetopromoteaproductorservicetoeducatepeopletoeducatepeoplechargedchargedfreeofchargefreeofchargenonoyesyes①②①②①②③④①②③④commercialscommercialsAdvertisementsAdvertisementsPSAsPSAspromotepromotechargedchargedtrickstricksexamplesexampleseducateeducatefreeofchargefreeofchargebelievablebelievableradio,TV…,images,languageradio,TV…,images,languageReadingstrategy:Readingstrategy:readingexpositorywritingreadingexpositorywriting（说明文）（说明文）introductionofsubjectintroductionofsubjectsupportingdetailssupportingdetailsconclusionconclusionasubjectasubjectHomework:1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.3.Retellthearticleaboutadvertisement.
