Unit11TheMediaSectionⅢReading(Ⅱ)(Lesson2&Lesson3)[新生词汇初识]Ⅰ.匹配下列单词的词性及汉语意思1．employA．vi.发生，出现2．pretendB．vt.责怪，归咎于3．suitableC．vt.雇用4．ariseD．vt.&n．尝试，试图5．approachE．vt.为……辩解；保卫6．blameF．vt.假装7．contributionG．vt.尊敬，尊重8．respectH．adj.合适的9．defendI．n.方法，方式10．attemptJ．n.贡献，捐助【答案】1—5CFHAI6—10BJGEDⅡ.选择下列句中相应词组的汉语意思A．赞同B．公共地C．专注于D．显眼E．也F．假装做……G．由……组成H．事实上1．ItwasthefirsttimethatIhadbeencriticizedinpublic.2．Ihadafeelinghewasinfavouroftheplan.3．Wemustnotpretendtoknowwhenwedonotknow.4．Ihearnoisesandcannotconcentrateonmywork.5．Thisteamshallconsistofthreemembers.6．Theveinsstandoutonthebackofherhands.7．Infact，youhavetoadmitthatyouareindifficulties.8．Theyvisitedsomefactories，hospitalsaswellastheschool.【答案】1—5BAFCG6－8DHE[教材语篇细研]第一步速读——了解文章主题和段落大意速读P26教材课文，匹配段落大意1．Para.1A．Publicadvertisements2．Para.2B．Modernadvertisements3．Para.3C．Advertisementsinthemarket4．Para.4D．Theclassicadvertisement5．Para.5E．Topadvertisementsoftoday【答案】1－5DCBEA第二步细读——把控文章关键信息细读P26教材课文，选择最佳答案1．ByreadingaclassicadvertisementyoucanknowthefollowingEXCEPT．A．whatthecompanysellsB．wherethecompanyislocatedC．howmuchtheproductcostsD．thenameofthebrand2．Someadvertisementsconsistofpicturesorthewordsofexpertsinorderto．A．makepeopleknowmoreabouttheproductsB．maketheexpertsmorefamousC．showpeoplehowgoodtheproductsareD．maketheadvertisementsmoreattractive3．Moderntechniquesofdesignarenotenoughtobenoticedinmoderncitiesbecause．A．theyspendtoomuchmoneyB．theycan'tmakeadvertisementsattractiveC．peopleareusedtoseeingsuchdesignsD．peopledon'tlikesuchdesigns4．Themainaimoftheadvertisementisto．A．makecustomersinterestedintheproductsB．makecustomersspendmoneyC．holdtheattentionofthecustomersD．makeadvertisementsasattractiveaspossible5．ThegovernmentusespublicadvertisementstodothefollowingEXCEPT．A．educatingthepublicB．increasingpublicknowledgeC．makingaprofitD．makingoursocietyabetterplace【答案】1—5CCCBC第三步精读——能力升华接轨高考根据P26教材课文，改正下面文中的10处错误Theclassicadvertisementisonethatgiveinformationaboutfindcertainproducts.Thatislikelytobejustthenameofacompany.However，thiskindofadvertisingmightnotbesuitablebecausethereareproductindirectcompetition.Insuchsituations，advertisementsneedtoattracttheattentionofpublic.Alotofmoneyisspentinmakingthemasvisualattractiveaspossible.Formanyoftoday'sadvertisers，repeatoldideasisnotasuccessfulway.Theylookforotherwaystomakepeopletonoticetheirproducts.Butwhatweshouldknowisthatnotalladvertisingisaboutsellingproductsandservicesonaprofit.【答案】Theclassicadvertisementisonethatgivegivesinformationaboutfindfindingcertainproducts.ThatItislikelytobejustthenameofacompany.However，thiskindofadvertisingmightnotbesuitablebecausewhenthereareproductproductsindirectcompetition.Insuchsituations，advertisementsneedtoattracttheattentionofpublic.Alotofmoneyisspentinmakingthemasvisualvisuallyattractiveaspossible.Formanyoftoday'sadvertisers，repeatrepeatingoldideasisnotasuccessfulway.Theylookforotherwaystomakepeoplenoticetheirproducts.Butwhatweshouldknowisthatnotalladvertisingisaboutsellingproductsandservicesonforaprofit.谢谢观看
