牛津高中英语牛津高中英语(模块四·高一下学期)WelcometotheunitUnitUnit11AdvertisingUnit1Unit1课件描述：本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣的作用。WelcometotheUnitEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsEnjoysomebeautifuladsBrainstorming:1.Wherecanwefindtheseads?2.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Observation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooDiscussandspeak:Readtheinstructionsandfocusonthefourposters.Trytoanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?CommercialadvertisementsPublicserviceadvertisementsThisposterisacommercialadvertisement.ItoffertheAirlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.Poster1Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster2Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.Poster3Thisposteristargetingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfordays”successfullytopersuadeyoungpeopletobuythisshampoo.Poster4Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreenKeepitForever!Enjoyyourmusic,EnjoyyourSony!Cherishyourlife!Taiwan,China!Shoescanfly!Sodoyourdreams!Homework1.Lookformoreinterestingadsandshowthemtoyourclassmatesnexttime.2.MakegoodpreparationsforReadingpart.
