高中英语Unit 1 Advertising Word power 1课件牛津版必修四 课件VIP免费

Unit1AdvertisingUnit1Advertising----Wordpower----WordpowerLiYang-----CrazyEnglishLiYang-----CrazyEnglishSupposeyouareLiYang,andyouwishtoproduceanewkindofelectricaldictionary(电子词典),whatpreparationsshouldyoumakeinordertoattractmostcustomers?TechnologyMarketresearch（市场研究/调查）Advertisements……Brainstorming:Brainstorming:MarketresearchMarketresearchsales/marketingdepartmentconsumersmarketsharesalestargetsmarketleaderhighqualitysalesfiguressalesandmarketingMarketresearchMarketresearchsales/marketingdepartmentconsumersmarketsharesalestargetsmarketleaderhighqualitysalesfiguressalesandmarketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.So,thes________________________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.Thecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________-----theamountwhichtheythinktheywillsellinafutureperiod.Iftheywanttobecomethem____________,thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarket,itss____________-----theamountwhichhasbeensold-----shouldbereportedeveryday,sothecompanycanchecktheprogressoftheirproduct.roductarketresearchalesandmarketingales/marketingdepartmentonsumersarketsharealestargetsarketleaderighqualityalesfiguresPairwork:CompletethedialoguebetweenMrCarterandMsJonesonpage7inyourtextbook.MrCarter:Ournew________hasbeenonthemarketfortwoweeks.Whatisits_____________now?MsJones:Wehaveabout15percentshareofthemarketatthemoment.The____________roseby2percentyesterdayacrossthewholecountry.MrCarter:That’squiteencouraging.Ithinkitmightbebecause__________reallylikethedesignand___________oftheproduct.Iwouldlikeyoutodosomefurther_______________aboutyoungpeople’sviewsontheproduct.The________________________shouldalsofinishthereportonthe___________bynextweek.MsJones:We’redoingitrightnow.I’llpresentittoyoutomorrowmorning.MrCarter:That’sgreat.Ifwewanttobethe_____________inourfield,weneedtogetasmuchinformationabout___________________aswecan.productmarketsharesalesfiguresconsumershighqualitymarketresearchsales/marketingdepartmentsalestargetmarketleadersalesandmarketingWhenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexcitethereadersandattractmorecustomerstobuytheproduct.Question:What’stherelationshipbetweenthesetwodifferentcoloredgroups?Moreexamples:Moreexamples:1.Thisbookisofgreathelp,thatistosay,itisvery_______.2.Idon’tthinkithasanyuse,thatistosay,Ithinkitis______.3.Themessageisveryvaluable.Thatistosay,itisofgreat_____.4.Theoldmanisingoodhealth.----Heis_______.5.Drunkdriversareagreatdangertopeopleontheroad.thatmeanstheyare__________drivers.helpfulusefulvaluehealthydangerousNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicoriginoriginaldangerdangeroushelphelpfulVerb+ed+ing+iveamazeamazedexciteexcitingattractattractivecompetecompetitiveWaysofformingadjectives:Usingsuffixes（后缀）Competition:Competition:Workingroupsandwritedownmorewordsthatarecreatedthisway.Thegroupthathasthemostwordswinsthegame!BestClothingShopBestClothingShopDoyouwant_______(love)and_________(attract)clothingatlowprices?Areyoutiredofwearingthesameplain(素色的),_______(bore)outfits(服装)everyday?Doyousometimesfeellikeyourfriendsaretrendier(更时髦的)thanyouare,andwearmore_______(create)outfits?Wecantellyouwhereyourfriendsfoundtheir________(fantasy幻想)clothes.BestClothingShophasopenedtwonewstoresinthecitycentre.An_______(excite)filmstarlookisnowavailabletoeveryteenager!Ourshoppingenvironmentis_________(friend)andenjoyable.Ourhighly___________(compete)pricesmeanyoudon’thavetoberichand_________(fame)tolookgreat.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamousJeans,shirtsanddressesareonsalenow.Ifyouareoneofthefirstten______(luck)shoppersthisweekend,youwillreceiveadiscount(折扣)card.SocomethisSaturdaytooneofournewstorestocollectyourfreegiftandstartshoppingattheplacewhereyoucanfindtheclothesyouhavealwayswanted!luckycommercial1commerce2health3hero4attraction5help6excitement7origin8danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.healthyheroicattractivehelpfulexcitingoriginaldangerousclothingThanks!Thanks!Bye-bye!