目录毕业论文（设计书）原创性声明及版权使用授权书................................................2插图索引........................................................................................................................5附表索引........................................................................................................................................6Abstract..........................................................................................................................71.绪论..........................................................................................................................81.1研究背景及研究意义..............................................................................................81.1.1研究背景...............................................................................................................81.1.2研究意义...............................................................................................................91.2研究现状..................................................................................................................91.2.1国内外关于“什么是经济型酒店”的研究现况...............................................91.2.2国内外关于经济型酒店品牌的研究现况.........................................................101.3研究思路及研究方法............................................................................................111.3.1研究思路.............................................................................................................111.3.2研究方法.............................................................................................................122.经济型酒店的本质探讨........................................................................................122.1旅客对经济型酒店的认知与需求........................................................................122.1.1调查与报告中.....................................................................................................122.1.2工作实践中.........................................................................................................132.2笔者对经济型酒店定义........................................................................................142.2.1服务对象与价格.................................................................................................142.2.2有限服务.............................................................................................................142.2.3总结.....................................................................................................................143.经济型酒店品牌的塑造........................................................................................153.1质量是品牌塑造的核心........................................................................................153.2培养人才，塑造品牌............................................................................................153.2.1品牌塑造需要理想型人才.................................................................................153.2.2如何吸引与培养人才.........................................................................................163.3企业文化................................................................................................................163.4有效的成本控制是品...
