曲阜市旅游业发展现状分析及对策探讨旅游管理专业学生 周双喜指导教师 崔峰摘要：为进一步提升曲阜旅游形象，开拓海外旅游市场，提升曲阜在海内外的知名度，完善曲阜旅游市场，在分析曲阜市旅游业发展现状的基础上，着重曲阜市旅游业发展的比较优势和劣势、发展机遇和竞争威胁(SWOT)进行了综合分析,指出了曲阜旅游业持续发展的问题，提出了实现曲阜市旅游业发展目标的途径，认为构建旅游创新体系、加强旅游环境建设、实施精品 带动工程、着力人力资源素质提高是今后曲阜市旅游业持续健康发展的必由途径。关键词： 曲阜市；旅游业；SWOT 分析；发展对策The Qufu tourism development present situation analysis and the countermeasure search discussesStudent majoring in traveling management Zhou ShuangxiTutor Cui FengAbstract: For further promotes the Qufu traveling image, develops the overseas traveling market, promotes Qufu in everywhere well-knownness, consummates the Qufu traveling market, On the ba-sis of analysing the realistic condition of tourism development in the city of Qufu, Inner Mongolia theauthors make the analysis of the comparative superiority and inferiority and developing opport-unit and competitive threat (SWOT) in the city of Qufu in particular and come up with the ways to realizethe target of Qufu tourism development,thinking that constructing new tourism system, enforcing theenvironmental construction, carrying out the project by the tourist treasures promoting tourism and improving the quality of human power resources are the road to sustained and healthydevelopment.Key words:Qufu; tourism ; SWOT analysis; Development countermeasure一、 曲阜市旅游业发展概况（一）曲阜市简介曲阜位于山东省西南部，总面积 896 平方公里，全市辖 6 镇 4 乡 2 个办事处，总人口 63 万，北距省会济南 160 公里，西南距济宁 45 公里。东靠沂蒙，南临淮海，西与兖州接壤，北依泰山。境内铁路纵横交错，公路四通八达。京沪铁路斜掠西北，兖石铁路横贯东南，兖南铁路环绕腹地。京福高速公...
