行销赢家教学手册VIP免费

行銷贏家教學手冊Part1. 模擬經營教學系統概說...........................................................................2模擬經營競賽..................................................................................2怎樣去模擬......................................................................................2模擬經營成功技巧...........................................................................3Part2. 行銷贏家的系統......................................................................................5行銷贏家的系統設計.......................................................................5什麼是行銷贏家？....................................................................5系統邏輯..................................................................................5行銷贏家的管理任務.......................................................................8行銷贏家決策的三個步驟..............................................................13Part3. 行銷贏家教案舉例說明.........................................................................15所謂模擬經營競賽.........................................................................15行銷贏家的概要............................................................................17行銷贏家的競爭技巧及設計理論...................................................23Part4. 行銷學相關筆記....................................................................................28行銷定義.......................................................................................28相關名詞界定................................................................................29行銷管理常見議題.........................................................................354P 行銷戰略...........................................................................35波特的競爭策略.....................................................................35SWOT 分析......................................................................