河南新密商业地产项目定位报告.doc目 录一、项目定位..............................................................................３（一）、品牌形象定位.................................................................３（二）、业态定位.........................................................................４（三）、商圈定位.........................................................................６（四）、价格定位.........................................................................８（五）、规划设计理念定位.........................................................18（六）、规划布局定位.................................................................21（七）、建筑设计定位.................................................................27（八）、交通系统定位.................................................................33二、目标客户群定位..................................................................36（一）、消费者.............................................................................36（二）、经营者.............................................................................38（三）、投资者.............................................................................38三、营销推广定位......................................................................39（一）、名称定位.........................................................................39（二）、营销策略定位.................................................................41（三）、营销主题定位.................................................................42（四）、产品差异化定位.............................................................43（五）、宣传推广定位.................................................................45四、经营管理定位......................................................................47（一）、经营管理策略.................................................................47（二）、经营管理目标设计.........................................................47（三）、经营管...
