The new digital era.数码新时代Take time to indulge.The taste is great.味道好极了。Good to the last drop.Intelligence everywhere.Just do it.Connecting people.科技以人为本。Obey your thirst.Where can we often see them?What are their functions ?Do you think some of them are well-designed?Enjoy some short flashes and picturesEnjoy some short flashes Are you interested in advertisements?Where can we often see them?What is an advertisement?What are the purposes /aims of advertisements?An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.Talk about the pictures on page1What image(s) can you see on each poster?What can you read on each poster?What does each poster try to tell us?There is hope for us all.Special discount on the learning softwareOXLIN AIRLINES I love to fly with OXLINE AIRLINES Types of advertisementsCommercial AdvertisementsPublic Service Advertisements (PSAs)To promote a product or serviceTo educate people about health, safety or any other issue which affects public welfare( 个人或群体的幸福 )ListeningWhat’s the name of the product?What can we do by using this product?What are the advantages of this product?When you listen to the advertisement, please pay attention to the language, images,purpose(s) of the advertisement.Topic discussion In your opinion, what makes a good advertisement?a good brand namea slogan easy to rememberimagination and creativitytruthful factshumorvivid pictures appealing to customers’ emotionthe feeling of love,happiness and success ---Design an advertisement for promoting a public welfare or a product.(Animal protection , Anti-smoking , Anti-littering , Environment protection … … )(Book,...
