Welcome to the unit Do these advertisements attract your attention
Why or why not
Where can we get advertisements
Why do companies advertise
Discussion There are two basic types of advertisements
Commercial Advertisement (CAs, 商业广告 )Public Service Advertisement (PSAs, 公益服务广告 ) Read and enjoy the following advertisementsand decide which are PSAs and which areCAs
Earth Day Every Day No business too small,no problems too big
(IBM) Obey your thirst
(Sprite) There is hope for us all
The new digital era
We have only one earth
Just do it
Feel the new space
Say “No”to drugs
Go through the pictures in your booksand discuss these following questions:1
Which ads make you want to buy a product or service
Which ads make you think about problems in society or about people who need help
