Unit5 Getting the messageUnit5 Getting the message ListeningListening• Brainstorming:• 1. What is advertising?• 2. What’s the function of advertising?• 3. Do you like advertising? Why?What message does this picture convey?Public good ads (non-profit ads)Discussion: What are the advantages and disadvantages of advertising?Advantages Disadvantages Help customers find good product Help companies make money Can be used to inform people about important issues Can lead people to buy the wrong products Can make teenagers want things that are bad for them Can be ugly and noisy What information was given about What information was given about Ad1 , Ad2, Ad3?Ad1 , Ad2, Ad3?Ad1Ad1::• laptoplaptop•________________price________________price• the best dealthe best deal• 4,000 yuan4,000 yuan•____________screen____________screen• most _______________for your moneymost _______________for your money• the beat choicethe beat choicereasonablereasonable14.1 inch14.1 inchcomputing powercomputing powerAd 2• the perfect laptop the perfect laptop for________________ for________________ •the perfect tool for youthe perfect tool for you• for modern leaders who for modern leaders who ______________________________________•the choice of many of the choice of many of our________________our________________• watch the others look at watch the others look at you___________________you___________________today’s successful businessmen.today’s successful businessmen.make a difference in the worldmake a difference in the world most powerful companiesmost powerful companieswith respect and envywith respect and envyad3• the new E- Brain from Diamond Computer the new E- Brain from Diamond Computer has got _________hopping all over China.has got _________hopping all ...
