高中英语 Unit1 Advertising Language points精品课件 牛津译林版必修4 课件VIP免费

Reading strategy: reading expository writing• Introduction of subject• Supporting details• ConclusionIt usually follows the same basic format 格式 :How can we divide the article?• Part 1• Part 2 • Part 3 Para 1 introduction Paras 2-5 supporting detailsPara 6 conclusionCommercial adsPublic service adsCommercial adsPublic service ads 1. A commercial ads is one which someone has _______ to _________ a product or service. 1. A PSA is often placed _________, and is intended to educate people about health, safety, or any other _____ which affects______________. 2. Not all ads tell people the _________ truth, so people must ______________the methods used in ads to try and sell us things. 2. PSAs also use attractive and _________ images and___________ language, but they are made to serve the public. PSAs are ______ to teach people and help people lead better lives.paid forpromotecompletebe aware offor freeissuepublic welfareoriginalcreativemeantLanguage points1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1)我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少( 广告 )be/get /become used to sth. 熟悉… , 习惯…•Tom is quite used to (doing) this kind of job.汤姆习惯了（做）这种工作。①be used to do sth ． ②used to do sth. 被用来做……过去常常做某事 ( 暗示现在已经结束 ) I used to go to the movies, but now I usually watch TV at home.•我过去经常去看电影，而现在通常在家里看电视。 It is known to all that bamboo can be used to make fine paper ．•众所周知，竹子可以用来造优质纸。so…(adj./adv.) that… 如此…以至于…His English was so limited that he couldn’t understand what the native speakers said.•他的英语有限，听不懂当地人的话。2. I did some research on advertise...