Unit 5Getting the messageWarming up + listening + speaking: 1 periodsIntensive reading: 2 periodsExtensive reading & writing: 1 periodVocabulary & grammar: 1 period教学建议：convey, advertise, consideration, blame, react, annoy, accuse, associate, appeal, frequent, figure, profit, campaign, spokesman, illegal, target, attach, discount, bonus重点词汇：Grammar:Review the object complement可充当宾语补足语的有名词副词形容词介词短语不定式ing 形式过去分词 利用单元话题使学生开拓思路，提高运用语言的能力。Topic: advertising & advertisement Sub-topics:1. Forms of ads2. Techniques in advertising3. Impacts of ads4. Attitudes: sense & sensibility How many types of ads are there? What are the purposes of these ads?Warming up ( ) Brand( ) Price ( ) Color and shape( ) Features( ) Comparison with other product of the same kind( ) Place where you can buy the product( ) Reasons why you should by the productPre-listening: What information do you think ads can give you? Tick the items you think may be included in ads and list them in order of importance. Listening You are thinking of buy a laptop. Listen to the following ads and take some notes about their products. Ad 1: FX 435Features:Screen:Function:Selling point:14.1 inchAll you need for basic work and playA reasonable price of 4,000 yuan(The ad implies that it’s cheaper than other computers.) Ad 1: Star 5000Features:The perfect laptop for _______________________________.The choice of many ________________________.Others will ________ and ______ you if you have it.Selling point: today’s successful businessmenmost powerful companiesrespectenvyThe status it brings Ad 1: E-BrainFeatures:Look: Price:Function:Selling point:Cool AffordableAll the basic software; a brand-new music systemCool, individualized ...
