品牌培育管理体系第二部分评价指南第一版工业和信息化部科技司目录1 范围...............................................................12 引用和参考文件 .....................................................13 术语和定义 .........................................................14 品牌培育管理体系 ...................................................14.1 总要求 ...........................................................14.2 管理职责 .........................................................14.3 组织的环境 .......................................................24.4 相关方需求和期望 .................................................25 品牌战略和方针 .....................................................25.1 总则 .............................................................25.2 战略和方针的制定 .................................................25.3 战略和方针的部署 .................................................25.4 战略和方针的沟通 .................................................36 资源...............................................................36.1 总则 .............................................................36.2 财务资源 .........................................................36.3 人力资源 .........................................................36.4 供方和伙伴 .......................................................36.5 自然资源 .........................................................36.6 知识、信息和技术 .................................................47 过程管理 ...........................................................47.1 总则 .............................................................47.2 过程的策划和控制 .................................................47.3 过程的职责和授权 .................................................47.4 品牌培育的关键过程 ...............................................58 监视、测量、分析、评审和改进.......................................58.1 总则 ...................................
