金地西安地产项目策划报告[1]VIP免费

目 录1 绪论.............................................................41.1 项目提出背景.................................................41.2 项目概况.....................................................42 宏观环境的现状及发展趋势.........................................62.1 全国宏观环境现状及趋势.......................................62.2 陕西省宏观环境现状及趋势.....................................82.3 西安市宏观环境现状及趋势....................................102.3.1 西安市宏观经济状况......................................102.3.2 西安市城市发展趋势......................................113 房地产市场现状及发展趋势........................................133.1 全国房地产市场现状及趋势....................................133.2 陕西省房地产市场现状及趋势..................................153.3 西安房地产市场现状及趋势....................................164 项目分析........................................................214.1 项目区位分析................................................214.1.1 曲江新区概况............................................214.1.2 地块区位分析............................................244.2 竞争项目分析................................................254.3 SWOT 分析...................................................294.3.1 项目优势................................................294.3.2 项目劣势................................................294.3.3 项目机会................................................304.3.4 项目威胁................................................305 目标客户分析....................................................315.1 目标客户年龄................................................315.2 置业状况分析................................................315.3 家庭结构分析................................................315.4 职业背景分析................................................325.6 行为习惯分析................................................335.7 收入水平分析.......................................