International Marketing : An IntroductionOutcome 1, 2 The Outlook of PK ElectricsCandidate Name: Xiong FengGrade and Class: Business 4Return date: 21/06/2011Introduction:The report will analyze things; including PK Electric factory involves the knowledge and skills of the international marketing. PK electric was founded in 1987 Ningbo, Zhejiang province, China. This is a country suppliers ’ scope of supply includes: cable extensively, socks, switch, and electrical, light fittings. The aim is to provide a report that will explain and identify why PK electric to enter the international market. Know what information source to help PK electric factory select appropriate international market entry. The report describes enter the international market opportunities and risks. Explain the process and mode, namely the PK will use chosen market access, and what a way to enter the market will be the most suitable for PK electric products.Why PK electric is considering entering international markets?First, along with the development of the domestic market economy, similar product competition between more fierce ， domestic market risk increase ，the enterprise need to expand market.And, PK Electrics over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. PK Electrics in domestic demand market without apparent growth prospectsAt the same time, December 2001 the china joining the World Trade Organization. For the Chinese enterprises to enter the world market has the international institutional safeguard.Two sources of information PK should access before to deciding which international markets to enter.In PK decided to enter the international market, it will make som...
