重庆零售企业应对人才流失的策略分析——以重庆百货大楼股份有限公司为例重庆工商大学 贸易经济专业 2006 级三班 覃阳指导老师：杨海丽中文摘要：宏观经济环境的改善以及我国西部经济开放程度的不断提高，使重庆零售业在规模、结构、效益、经营和管理水平等方面都上了一个新台阶，与此同时，零售人才流失问题也日益突显，愈演愈烈。本文以重百股份有限公司为例，首先对零售企业关键人才流失所带来的危害进行了阐述，并对当前重庆零售企业在盲目扩张中人才流失问题进行了原因分析，其中包括人才管理理念的欠缺、薪酬福利制度的不合理、缺乏有效的培训和职业生涯规划制度等。通过分析相应地找到突破口，有针对性地提出了相关对策和建议，旨在能够最大限度地发挥关键人才的巨大潜能，降低零售企业关键人才的流失比例，从而提高零售企业的核心竞争力，为企业和社会创造更多的价值。关键词：零售企业 人才流失 对策与建议Abstract ： The improvement of the macroeconomic environment and the further development of the West Regions’ economy have lifted Chongqing’s retail business to a new high in terms of its scale, structure, efficiency, operation and management. However, brain drain in the retail business is at the same time becoming more and more severe. This thesis takes the example of Chongqing Department Store. It first expatiates on the danger of brain drain in the retail businesses. Then the reasons of how brain drain appears in the blind expansion of Chongqing’s retail business are discussed, including deficient talent management concepts, unreasonable salary and welfare system, lack of effective training and career planning system, etc. It thus provides related methods and suggestions based on the analysis. It is hoped to help give full play to the huge potential of talents, to lower the proportion of brain drain in the retail business, to improve the core competitiveness of retail business and to create more value for both the businesses and society. Key W...
