“创青春”大学生创业计划大赛培训材料创业计划书范文甲壳质材料研究&开发有限责任公司本案例为首届“挑战杯”全国大学生创业计划大赛金奖作品。请参照其内容。第1页共58页“创青春”大学生创业计划大赛培训材料目录1.执行摘要..................................................................................................................................41.1.公司描述.......................................................................................................................41.2.市场..............................................................................................................................51.3.投资与财务...................................................................................................................51.4.组织与人力资源...........................................................................................................62.项目背景..................................................................................................................................62.1.产业背景.......................................................................................................................62.2.产品概述.......................................................................................................................72.3.甲壳质可吸收缝合线的优点.......................................................................................82.4.甲壳质应用前景...........................................................................................................93.市场机会..................................................................................................................................93.1.市场特征.......................................................................................................................93.2.市场细分.....................................................................................................................103.3销售渠道分析..................................................................................................................113.4竞争分析..........................................................................................................................124.公司战略.....................................................................................................................................154.1总体战略..........................................................................................................................154.2发展战略..........................................................................................................................165.市场营销.....................................................................................................................................185.1目标市场(TargetMarket)..............................................................................................185.2产品和服务......................................................................................................................185.3价格（Price）.................................................................................................................195.4销售渠道（Place）........................................................................................................205.5推广策略（Promotion）.........................................................
