第一章概述..................................................................................................................................I1.1项目概述................................................................................................................................11.2可行性研究报告的编制目的.................................................................................................31.3可行性研究报告的编制依据.................................................................................................31.4项目效益分析.........................................................................................................................41.5特殊说明事项.........................................................................................................................4第二章项目的界定与现状描述...................................................................................................62.1宗地法律关系.........................................................................................................................62.2项目的自然条件与区位.........................................................................................................72.3地上物状况...........................................................................................................................102.4宗地环境...............................................................................................................................112.5宗地开发目标.......................................................................................................................13第三章投资环境........................................................................................................................143.1海淀区经济介绍................................................................................................................143.2海淀区大西山风景旅游区现状分析................................................................................143.3海淀区大西山风景旅游区目前存在的问题....................................................................153.4项目建设的必要性分析....................................................................................................16第四章市场分析....................................................................................................................174.1总体宏观经济分析............................................................................................................174.2土地市场分析....................................................................................................................184.3旅游市场分析....................................................................................................................194.4北京市旅游饭店业发展的主要特点................................................................................264.5竞争性项目分析....................................................................................................................第五章项目的策划和运作...........................................................................................................305.1规划设计条件....................................................................................................................305.2项目组织结构与实施方式...............................