12山东科技大学（泰山科技学院）电子商务网络创业课程商业策划书题目:“凤凰书吧”商业策划书院系名称：经管系专业班级：电商（科本）11-1学生姓名：鞠文（1144020109）李爽（1144020114）；刘晓蕾（1144020116）李振（1144020115）；孙邦伟（1144020121）2014年10月1目录绪论................................................................11主要内容..........................................................12管理团队..........................................................22.1团队分工............................................................................................................22.2优势....................................................................................................................22.3劣势....................................................................................................................22.4人才策略与激励方式........................................................................................33市场与客户分析....................................................33.1市场分析............................................................................................................33.2客户分析............................................................................................................34商业模式..........................................................34.1营销模式............................................................................................................34.2产品与服务........................................................................................................54.3盈利模式............................................................................................................54.4核心能力............................................................................................................54.5经营模式............................................................................................................55主要竞争对手......................................................85.1图书馆................................................................................................................85.2学生....................................................................................................................85.3商人....................................................................................................................85.4春田书店............................................................................................................95.5问卷调查............................................................................................................96实施步骤计划.....................................................147融资计划.........................................................167.1融资对象..........................................................................................................167.2市场分析..........................................................................................................168财务数据.........................................................179综合分析.........................................................17附录一.............................................................19绪论书吧是最近几年才兴起的一项新型的有独特魅力的服务业务,以其营造的愉悦气氛和亲切近人的服务而吸引着越来越多的消费者,它集图书馆,书店,咖啡馆的优点于一身,为习惯了物质...
