1目录前 言···································4一、研究概述·······························4（一）研究背景······························4（二）研究意义······························4二、环境分析·······························4（一）全国进口葡萄酒市场现状·······················4（二）深圳进口葡萄酒市场现状·······················41.香港市场现状······························42.深圳本地市场现状····························53.深圳葡萄酒企业现状···························5三、深圳进口葡萄酒市场分析························5（一）良好的营商环境···························5（二）消费需求增高····························5（三）白酒涨价潮的影响··························6四、销售现状分析·····························6（一）销售模式······························61.大客户销售·······························62.高档西餐厅等高档消费场所························63.电话销售································6（二）销售对象分析····························7（三）销售渠道分析····························81.KA、KB 场································82.酒类会所、酒庄·····························83.名烟名酒店·······························94.网络，团购直销·····························85.投资型·································8五、市场营销策············...
