视频自媒体的运营模式探析以《罗辑思维》为例摘 要曾几何时，媒体人往往被打上“百无一用是书生”的标签，媒体人创业被认为是“秀才造反，n 年不成”。本文分析了以《罗辑思维》为代表的视频自媒体,如何用原创自制视频吸引铁杆用户粉丝、形成社群。并对《罗辑思维》这档节目内容进行亮点剖析。研究方法采用文献梳理法、案例分析法。本文旨在通过呈现和分析视频自媒体的运营模式探析以《罗辑思维》为主要案例,归纳总结出其运营盈利的模式，以及发现现当下视频自媒体发展的困境及未来视频自媒体的发展方向，为媒体人提供可借鉴的方式方法。关键词：罗辑思维 视频自媒体 运营模式An analysis of the operation mode of video self media -- a case study of "Luogic Show"Liu ZhengAbstract:Once upon a time, the media are often marked with "a hundred is a scholar" label, the media business is considered a "scholar rebellion, n years is not a". But from the media in recent years with the blog, microblogging, WeChat public number, video sites and other network platform to content creation for the traffic entrance, attracting a large number of fans and users, and gradually establish their own media brand , In just a few years, the commercial value of the rapid jump up. One of the "Luo Si thinking" as the representative of the Internet knowledge talk show, because the program content is unique and cohesive and innovative, has become a business phenomenon can not be ignored. "Luo Si thinking" business model successfully has 100,000 paid members and tens of millions of user communities, has become his core business strength to extend the model. This paper analyzes the "Luo Si thinking" as the representative of the video from the media, how to use content to attract loyal users, the formation of the community. And analysis of the "Luo Si thinking" this program highlights the highlights. The key part of the "Luo Si thin...
