目录1、前言....................................................................................................................................22、调查过程及方法................................................................................................................32.1调查目的............................................................................................................................32.2调查方法............................................................................................................................32.2.1调查设计.........................................................................................................................32.2.2资料收集的方法..............................................................................................................32.3调查对象............................................................................................................................42.4调查过程............................................................................................................................43、调查与预测结果分析........................................................................................................43.1数据统计分析.....................................................................................................................43.2数据分析及预测.................................................................................................................41、频数分析....................................................................................................................52.交叉列表分析...............................................................................................................93.3结果说明..........................................................................................................................134、调查总结..........................................................................................................................145、营销启示与建议..............................................................................................................145.1价格方面..........................................................................................................................155.2产品方面..........................................................................................................................155.3促销方面..........................................................................................................................155.4公关手段..........................................................................................................................155.5品牌方面..........................................................................................................................16创造具有竞争优势的品牌定位.....................................................................................16塑造鲜明的品牌个性.....................................................................................................16适时的改变....................................................................................................................16附录一（调查问卷）............................................................................................................17功能性饮料市场调研分析摘要此次的调研主...
