Abstract.............................................................................................................................................. 2 Introduction ....................................................................................................................................... 2 Background and rationale: ....................................................................................................... 2 Research questions and objectives: ......................................................................................... 3 Preliminary literature review ........................................................................................................... 4 1.Understanding customers shopping motivations ................................................................ 4 2. The different consumption ways .......................................................................................... 5 3.Good relationship with consumer ......................................................................................... 7 4. Personal values and attitudes ............................................................................................... 9 Methodology .................................................................................................................................... 11 Target ,Sample and Questionnaire ........................................................................................ 11 Case study ................................................................................................................................ 12 Evaluation and Qualitative Research .................................................................................... 13 Research Procedures ....................................................................................................................... 13 Reference ...................................
